Volvo Auto India & the OOH medium

In Viewpoints By M4G Bureau - July 01, 2013

On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

Outreach wins BQS & park beautification rights from GMC

In OOH News By VJ Media Bureau - June 12, 2013

As part of the tender, Outreach Advertising will develop12 BQS and a one part of the land measuring over 30,000 sq. ft of a prime location in Guwahati city.

GM India on the OOH innovation lane

In Viewpoints By M4G Bureau - May 27, 2013

At launch of the Chevrolet Enjoy, the new multi-utility vehicle, Outdoor Asia caught up with Gagandeep Singh, Regional Sales Manager - South India at GM India to learn more about the auto major's equation with the OOH media.

Cheil Worldwide launches new vision to celebrate 40th anniversary

In OOH News By VJ Media Bureau - May 15, 2013

The company slogan,'Ideas that move', reflects the new vision and change in its approach to become a complete solution provider.

DDB Remedy launched in India through DDB Health & Lifestyle

In OOH News By VJ Media Bureau - May 13, 2013

The healthcare practice will harness the inherent talents of digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas.

Jagran Solutions wins four awards at WOW Awards 2013

In OOH News By VJ Media Bureau - April 29, 2013

The marketing agency announced that it has won three gold awards and one bronze award at the national WOW Awards 2013

Nalli drives footfalls to its store through OOH

In Campaigns By VJ Media Bureau - April 26, 2013

The leading saree brand executes a high decibel outdoor campaign for three months, to capture the attention of passersby and lead them to the store.

Fear Factor goes fearless on OOH

In Campaigns By Bhawana Anand - April 16, 2013

Promoting the new reality show'Fear Factor- DARR SE TAKKAR', BIG RTL Channel utilised the OOH medium by moulding the nature of the show into the creative.

Honda creates an outdoor buzz with Amaze!

In OOH News By VJ Media Bureau - April 12, 2013

Approximately, 150 sites have been utilised which include the premium transit points to grab the attention of the target group.