'We want to become a lab for brands'

In Viewpoints By M4G Bureau - January 27, 2014

The Delhi International Airport Limited (DIAL) has become an icon for world-class service and a much sought-after space when it comes to airport advertising. The airport has in fact converted OOH advertising into a 360 degree experience for their passengers and intelligently utilised the medium as a value-creator. Romy Juneja, Chief Commercial Officer, Delhi International Airport Limited talks in detail about his views on OOH advertising at their airport in a chat with Outdoor Asia.

Carat Fresh Rural wins Silver in Flame Awards 2014

In OOH News By VJ Media Bureau - January 22, 2014

The agency provides comprehensive rural marketing and communication solutions to clients.

Asus' illuminated campaign

In OOH News By Bhawana Anand - January 15, 2014

Asus utilizes the OOH platform to talk about their detachable laptop cum tablet in association with Street Talk.

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

Baggit goes bold on OOH

In OOH News By Bhawana Anand - January 13, 2014

The campaign kicked off in association with Laqshya Solutions communicates about their brand proposition and new range of collection.

Quikr builds a brand narrative on OOH

In Campaigns By Bhawana Anand - January 04, 2014

Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash. The high-decibel campaign was noticeable on close to 250 Locations, with 300+ media units. The OOH duties of the campaign were handled by Havas Media.

New software solution to manage outdoor media

In OOH News By VJ Media Bureau - December 28, 2013

The software called software launched by U S Technosoft takes care of services such as Media Buying, Planning, Landlord Management, Purchase Orders, Accounts, Reports and Alerts among others.

Woodland's high tech tale on OOH

In OOH News By VJ Media Bureau - December 24, 2013

The brand utilizes the 137ft (w) X32 ft (h) site to make noise about their new ResQ product range.

'Cost per reach analysis key for OOH spends'

In Viewpoints By M4G Bureau - December 10, 2013

Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.