Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'

In Campaigns By M4G Bureau - October 16, 2023

The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.

EverGlow to offer demo of high-definition LED display range @ DDX Asia

In OOH Solutions By M4G Bureau - October 16, 2023

EverGlow, a leading player in the LED displays segment, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held during December 8-9, 2023 in Mumbai.

Stellar Ace launches phygital commuting game with over $250,000 worth of prizes

In OOH News By Rajiv Raghunath - October 13, 2023

Commuters can embark on this fun journey as they ride the MRT, scanning QR codes strategically placed within MRT stations across Singapore

Infonics’ cutting edge products to be on display @ DDX Asia

In OOH News By M4G Bureau - October 12, 2023

Infonics, the leading manufacturer of LED video walls, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Panasonic’s new PHV Series LED Display set to redefine video production possibilities

In OOH Solutions By M4G Bureau - October 11, 2023

The new PHV Series, an ultra-sharp Active LED display technology, helps accentuate Panasonic’s KAIROS platform and enables broadcasters to redefine the possibilities with virtual environments and create a format-free canvas to amplify video production.

PPDS unveils new Global Software Development Team as part of major IT push and transformation

In OOH News By M4G Bureau - October 09, 2023

The move comes as part of a wave of changes to drive world-class AV software solutions for Philips professional displays.

Nevon Solutions to showcase cutting-edge offerings at DDX Asia, Mumbai on Dec 8-9, 2023

In OOH News By M4G Bureau - October 09, 2023

DDX Asia, a one-stop exhibition of the latest digital display solutions for the retail and OOH industries, will be held at Nehru Centre, Worli, Mumbai

‘AdTech and AI: Marketers must deploy AI tactically and tactfully’

In Viewpoints By - October 06, 2023

AI is everywhere, including in AdTech, but it should be implemented with caution, says Arthur Novarina, Regional VP EMEA, Kochava

Marketers head back to the future with MMM

In OOH Solutions By M4G Bureau - September 26, 2023

“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,” Gary Danks, GM, AIM by Kochava

World Out of Home Organization adds 11 new members from four continents

In OOH News By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.