Avery Dennison fortifies its presence in India by commencing operations of state-of-the-art manufacturing facility in Greater Noida

In OOH Solutions By M4G Bureau - April 26, 2022

The operations will ramp up to full scale over the next few months; the company earlier had announced a Rs 250 cr investment for setting up its new manufacturing plant

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

In Digital OOH By M4G Bureau - April 25, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.

RMAI to organise fireside-chat focused on Evolution of Rural Marketing

In OOH News By M4G Bureau - April 22, 2022

The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day

In OOH News By Rajiv Raghunath - April 22, 2022

OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet

JCDecaux South Africa Introduces 3D anamorphic advertising at Joburg’s Sandton City

In Digital OOH By Rajiv Raghunath - April 22, 2022

Lélanie Butler, JCDecaux South Africa, 3D Anamorphic, Deep Motion Digital Screen, Sandton City, Johannesburg

Frooti steals the thunder this summer on OOH

In Campaigns By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting

In Digital OOH By Rajiv Raghunath - April 20, 2022

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

In OOH Solutions By M4G Bureau - April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

MediaCom makes children’s wishes come true in magical outdoor campaign

In Digital OOH By M4G Bureau - April 18, 2022

This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?