DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North

In OOH News By M4G Bureau - May 05, 2022

In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway

DOOH major Ocean Outdoor seals buyout deal

In OOH News By M4G Bureau - May 04, 2022

Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.

Nagpur’s NavaBharat goes outdoor to promote Dance Marathon

In Campaigns By M4G Bureau - May 04, 2022

The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

In OOH News By Rajiv Raghunath - May 04, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

When Mumbai OOH wore the ‘Jersey’

In Campaigns By M4G Bureau - May 02, 2022

Minimax executed the multi-format campaign in Mumbai

UK’s Wildstone appoint Danielle Finch as Premium Acquisitions Director

In OOH News By Rajiv Raghunath - April 29, 2022

Danielle has 22 years of sales experience within the UK’s media and advertising industry; most recently she was Head of Agency Sales and Head of Landlord Relations, Ocean Outdoor

Outdoor Advertising Awards (OAA) 2022 Contest is now open

In OOH News By M4G Bureau - April 29, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022

‘Jayeshbhai Jordaar’ goes outdoor before theatrical release

In Campaigns By M4G Bureau - April 27, 2022

Bright Outdoor Media has executed the campaign

US OOH majors Lamar, Outfront, Clear Channel Worldwide to present at Toronto 2022

In OOH News By Rajiv Raghunath - April 26, 2022

"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry,” states Tom Goddard, President, WOO