Show some love for Classic OOH: Tom Goddard, President, WOO

In OOH News By M4G Bureau - May 30, 2022

A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising

‘There’s zero excuse for DOOH to not be an additive element to cities’

In Viewpoints By Rajiv Raghunath - May 27, 2022

Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.

Madison Media Ultra bags Media AOR of Jyothy Labs

In OOH News By M4G Bureau - May 27, 2022

Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

Pond’s Super Light Gel making waves

In Campaigns By M4G Bureau - May 26, 2022

Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.

Arrow Digital adds Canon Colorado 1650 to experience centre

In OOH Solutions By M4G Bureau - May 26, 2022

The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.

Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury

In OOH News By M4G Bureau - May 25, 2022

Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Earlier he founded Taproot and made it one of the most creative powerhouses in India and globally.

Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022

In OOH News By M4G Bureau - May 24, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.

Platinum Outdoor dials into OOH to highlight Vi indoor network

In Campaigns By M4G Bureau - May 23, 2022

The campaign has been executed on billboards, unipoles, and bus shelter media located across Delhi/NCR that communicates the brand's core message, "enjoy strong network indoors".

Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame

In OOH News By Rajiv Raghunath - May 23, 2022

Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history

Avinashi Outdoor Advertising to sponsor Cocktail & Dinner at OAC 2022

In OOH News By M4G Bureau - May 20, 2022

The OOH firm’s initiative supports peer group networking and social gathering at the convention