Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022

In OOH News By M4G Bureau - June 24, 2022

Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.

AdQuick.com launches Analytics as a Service for OOH campaigns

In OOH News By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

‘We’re excited to see top brands choosing to market themselves to the SOS audience’

In Viewpoints By Rajiv Raghunath - June 24, 2022

Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath

Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury

In OOH News By M4G Bureau - June 23, 2022

Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.

Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences

In Campaigns By M4G Bureau - June 22, 2022

‘Beauty Coaches’ showcase Medimix skin care solutions

Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix

In OOH News By M4G Bureau - June 21, 2022

The unique activation was conducted to encourage women of varied backgrounds to take to swimming

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

In OOH News By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

QMS ties up with Amplified Intelligence for OOH attention study

In OOH News By Rajiv Raghunath - June 20, 2022

There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.

IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022

In OOH News By M4G Bureau - June 20, 2022

Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.