Results For "UT"
4480 News Found
adidas ‘made Originals’ leaves a strong OOH footprint
In Campaigns By M4G Bureau - September 22, 2022
The innovation a true standout
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
In Campaigns By M4G Bureau - September 21, 2022
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company
GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion
In Campaigns By M4G Bureau - September 21, 2022
Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon
As Britain bids farewell to the Queen
In OOH News By M4G Bureau - September 20, 2022
Advertising paused on the screens
American Oncology Institute (AOI) launches #ProstateShy campaign
In Campaigns By M4G Bureau - September 20, 2022
The campaign encourages men to get the PSA test for early detection and not to be prostate shy
Data moves the levers of DOOH business
In Digital OOH By Prantika Ghosh - September 19, 2022
Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”
Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo
In OOH News By Rajiv Raghunath - September 19, 2022
The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business
The Times of India showcases vivid images of ‘The Times of a Better India’
In Digital OOH By M4G Bureau - September 15, 2022
The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.
How Square Yards went conversational with a wink
In Campaigns By Prantika Ghosh - September 14, 2022
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.
‘Recognise the power of patterns’
In Gallery By - September 13, 2022
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.