Broadsign retains Out of Home Capital as Global Strategic Advisor

In OOH News By M4G Bureau - January 27, 2023

OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn

In OOH News By M4G Bureau - January 24, 2023

Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

‘OOH ideal for building public awareness of Govt schemes & programmes’

In OOH News By M4G Bureau - January 23, 2023

Siddalingappa B. Pujari, Managing Director, Karnataka State Marketing Communication & Advertising Ltd shares his perspectives on ‘How OOH can be pivotal to Govt communications outreach’.

‘NINFRIS, e-auctions augment ease of investment in railway media’

In OOH News By M4G Bureau - January 23, 2023

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.

South India Talks OOH Conference today at Courtyard by Marriott, Hebbal, Bengaluru

In OOH News By M4G Bureau - January 20, 2023

The conference will direct laser focus on the emerging growth opportunities in the Southern India OOH spectrum

Lekshumanan Annamalai, Founding Partner, Coral Media to join South India Talks OOH panel on ‘The Southern Advantage’

In OOH News By M4G Bureau - January 18, 2023

The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets

Wavemaker India releases Spotlight 23

In OOH News By M4G Bureau - January 18, 2023

A report that captures top 23 strategic focus areas across big tech platforms and emerging technologies