PCMC plans strong action to remove unauthorised media

In OOH News By M4G Bureau - April 20, 2023

Structural stability audits called for

Xtreme Media installs India’s largest digital billboard

In Digital OOH By M4G Bureau - April 20, 2023

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India

Australia’s oOh! engages Hivestack, Vistar Media as SSP partners

In Digital OOH By M4G Bureau - April 17, 2023

Emma Hegg, Group Director – Platforms, oOh! says: “Hivestack and Vistar Media’s capabilities in programmatic technology will further complement how clients engage with us now and into the future.

‘Our Machine Learning & AI powered DSP delivers best RoI to brands’

In Viewpoints By Rajiv Raghunath - April 17, 2023

Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.

Long-term capital gains: An outlook on Delhi NCR OOH market

In OOH News By Pray Jani - April 14, 2023

Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.

PPDS teams up with software firm Telelogos to bring advanced content and device management solutions to Philips Tableaux

In OOH Solutions By M4G Bureau - April 14, 2023

Latest collaboration between PPDS and Telelogos sees the software publisher provide the first fully approved content and device management solution for the new Philips Tableaux series of Advanced Colour ePaper displays.

‘pDOOH is definitely a growth segment’

In Digital OOH By Rajiv Raghunath - April 12, 2023

“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.

E Ink Launches E Ink Kaleido™ 3 Outdoor ePaper Technology

In OOH Solutions By Rajiv Raghunath - April 11, 2023

A low-carbon, environmentally friendly solution for OOH display

Making haste, slowly

In Digital OOH By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

‘Mumbai OOH has the potential to grow at 15% YoY’

In Viewpoints By M4G Bureau - April 10, 2023

The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.