Broadsign ushers in next-generation ad server

In Digital OOH By M4G Bureau - May 17, 2023

Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.

Rupa Jon promotes comfort wear for consumers this summer season

In Campaigns By M4G Bureau - May 16, 2023

Connect OOH executes the brand campaign

Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report

In Research By M4G Bureau - May 16, 2023

The UK-based outdoor media operator analyses the latest outdoor search trends

Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

In Digital OOH By M4G Bureau - May 16, 2023

The company extends its media offerings with forays into DOOH space

OAA 2023 entries submission deadline extended to May 25

In OOH News By M4G Bureau - May 15, 2023

OOH works executed during April 1, 2022 and March 31, 2023 eligible for submission as entries.

Rohit Markanday, DGM, Trade Marketing, Adani Wilmar part of OAA Jury for 2023

In OOH News By M4G Bureau - May 15, 2023

“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,” says Rohit Markanday.

Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury

In OOH News By M4G Bureau - May 11, 2023

A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023

In OOH News By M4G Bureau - May 09, 2023

Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting

PPDS to showcase latest suite of Philips professional displays at InfoComm Asia 2023

In OOH Solutions By M4G Bureau - May 09, 2023

Part of an ongoing expansion and investment into the Asian market, PPDS will exhibit its latest suite of Philips dvLED, interactive displays and digital signage solutions – including the ground-breaking Philips Tableaux Advanced Colour ePaper display