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Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
OMIG launches open-source OOH audience measurement framework
In OOH News By M4G Bureau - May 31, 2023
The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
JCDecaux acquires Clear Channel businesses in Italy & Spain
In OOH News By M4G Bureau - May 31, 2023
Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.
Udit Mittal, DGM, Tata Motors joins OAA 2023 jury
In OOH News By M4G Bureau - May 30, 2023
Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs
Alfalite in distribution agreement with Vitech US Inc. for Latin America markets
In OOH Solutions By M4G Bureau - May 30, 2023
“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.
CarDekho wows audiences with billboard innovations
In Campaigns By M4G Bureau - May 29, 2023
The stunning executions have been carried out by OOH major NS Publicity
Argentina-based W351 planning for business footprints in India
In OOH Solutions By Rajiv Raghunath - May 26, 2023
W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.
Saket Agarwal, GM – Brand & Marketing, D’Decor joins OAA 2023 Jury
In OOH News By M4G Bureau - May 25, 2023
Saket is a seasoned marketing professional with 15+ years of experience, working with D’Décor and FCB
“We are our clients’ extended arm and we are a partner in their growth”
In Viewpoints By Aayush Mohanan - May 25, 2023
Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:
