Vikram Sakhuja, Group CEO of Madison Media & OOH to address OAC 2023 in Delhi

In OOH News By M4G Bureau - June 14, 2023

Vikram will be sharing his perspectives on ‘How best OOH integrates with multichannel marketing strategy’

US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida

In Digital OOH By Rajiv Raghunath - June 14, 2023

Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform

Rekha Nahar, GM & Head – Marketing, Jockey India, joins OAA 2023 Jury

In OOH News By M4G Bureau - June 13, 2023

An alumnus of the SP Jain Institute of Management & Research, Rekha brings with her over 16 years of experience in the FMCG marketing

KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes

In Campaigns By M4G Bureau - June 12, 2023

The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.

ideacafe.agency announces key leadership hires

In OOH News By M4G Bureau - June 12, 2023

Right people in the right place can drive revolutionary change, says Nabendu Bhattacharyya, Founder of ideacafe.agency

Kaushik Outdoors celebrates World Environment Day, commits to promote conservation

In OOH News By M4G Bureau - June 12, 2023

This year’s theme “Join the Green Revolution” is aligned with the company’s values of environmental responsibility and sustainability

MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki

In OOH News By M4G Bureau - June 09, 2023

The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.

Reckitt celebrates World Environment Day with launch Dettol Climate Resilient School in Uttarakhand

In OOH News By M4G Bureau - June 09, 2023

Leading consumer health and hygiene company Reckitt, inaugurated the first Dettol Climate Resilient School in Uttarkashi, a district in Uttarakhand on World Environment Day

Metro rail media – Miles to go

In OOH News By M4G Bureau - June 09, 2023

Metro rail networks make a neat cut for advertising

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.