Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

‘DOOH cut out for great storytelling’

In Digital OOH By M4G Bureau - July 03, 2023

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.

WOO Congress 2024 to be held in Hong Kong

In OOH News By Rajiv Raghunath - July 01, 2023

The Global Congress will be organised during June 5-7, 2024

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

DLF Malls introduces innovative mirrored messages

In Campaigns By M4G Bureau - June 30, 2023

The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other

Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa

In Digital OOH By M4G Bureau - June 29, 2023

Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.

‘DOOH assets draw attention much quicker’

In Digital OOH By M4G Bureau - June 29, 2023

Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.

Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development

In OOH News By M4G Bureau - June 27, 2023

Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’

‘Roadside DOOH is on a revolutionary journey’

In Digital OOH By M4G Bureau - June 27, 2023

Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.

‘DOOH is fantastic, but pricing is a crucial factor’

In Viewpoints By M4G Bureau - June 24, 2023

Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth