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4479 News Found

RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’
RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 17, 2023

The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.

Amit Sinha, GM – Marketing,  PNB MetLife India Insurance to address OAC 2023 in Delhi
Amit Sinha, GM – Marketing, PNB MetLife India Insurance to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 17, 2023

Amit Sinha will be sharing his perspectives in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

‘Campaign delivery matters’
‘Campaign delivery matters’

In Viewpoints By Rajiv Raghunath - July 14, 2023

Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:

US’ Screenverse opts for Place Exchange’s PerView solution
US’ Screenverse opts for Place Exchange’s PerView solution

In OOH Solutions By M4G Bureau - July 14, 2023

PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location

Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers
Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers

In OOH News By M4G Bureau - July 13, 2023

Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying’

Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu
Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu

In Campaigns By M4G Bureau - July 12, 2023

The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states

‘I lived my dream working in the OOH industry’
‘I lived my dream working in the OOH industry’

In Gallery By - July 12, 2023

Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.

Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’
Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 11, 2023

In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies

UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio
UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

In OOH News By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

GM Modular takes over Kochi metro
GM Modular takes over Kochi metro

In Campaigns By M4G Bureau - July 10, 2023

The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.

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