Results For "UT"
4475 News Found
Jagran Solutions bag 2 golds at EEMAX Awards 2014
In OOH News By VJ Media Bureau - July 26, 2014
The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation†category for the Arogya Rath Campaign and the"Best Road-show of the Year†category for the Castrol Mobile Unit Campaign
ACCA reinforces its presence in South Asia
In Digital OOH By VJ Media Bureau - July 26, 2014
PSI strategically captured student dominated locations for the campaign
We provide total communication solutions: Nabendu
In Viewpoints By M4G Bureau - July 26, 2014
Milestone Brandcom has made a habit of surpassing milestones with consummate ease. The firm's Founder & Managing Director Nabendu Bhattacharyya believes that OOH business is a pure conviction play. Bhattacharyya took the entrepreneurial plunge some five years ago with the firm belief that right ideas, right people, right practices will induce more brands to test the OOH waters. Milestone Brandcom is a testament to his firm belief. Bhattaryya talks about his riveting entrepreneurial journey in conversation with Outdoor Asia. Edited excerpts of the interview:
Global Advertisers executes SBI outdoor campaign across 21 cities
In Campaigns By Bhawana Anand - July 24, 2014
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
Moonlight Creation kicks off ops in Bengal
In OOH News By Nabamita Chatterjee - July 23, 2014
The agency aims to provide turnkey solutions for both ATL and BTL activities
Vodafone goes outdoor to project 1+1 Scheme in a big way
In OOH News By Bhawana Anand - July 23, 2014
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
OOH Geared For Growth: Industry Leaders
In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
Kolkata's Iswar Sankalpa boards auto to run UMHP campaign
In Campaigns By Nabamita Chatterjee - July 21, 2014
The initiative illustrates how social messages can be effectively communicated through OOH
OOH research is going to be as good as it gets: Gallen Yip
In Viewpoints By M4G Bureau - July 21, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.