B Natural makes an impactful OOH splash in Bengaluru

In Campaigns By Rajiv Raghunath - February 26, 2015

Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience

By The People: View From Behind The Wheel

In OOH News By VJ Media Bureau - February 24, 2015

Team Outdoor Asia stepped out to talk to people who drive on the city roads and understand how they view outdoor advertising when behind the wheel.

Indian ad industry expected to grow by 9.6% in 2015 - Pitch Madison report

In OOH News By Jubilee Cardozo - February 23, 2015

Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015, taking the total advertising market to Rs 40,658 crore by end of 2015. Thus the advertising market over two years would have grown by 27.5%

National Geographic goes outdoor to celebrate the spirit of Mumbai

In Campaigns By Jubilee Cardozo - February 23, 2015

Bright Outdoor Media executed the OOH campaign

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

Value & Budget Housing Corporation grabs attention at KIA

In Campaigns By Bhawana Anand - February 19, 2015

JCDecaux proposed a comprehensive network of outdoor media format called \'Seniors\' at the departure and arrival area, ensuring maximum visibility in the most frequented area of the airport.

Vodafone goes outdoor to promote Sirmur Cup 2015 in Jaipur

In OOH News By Jubilee Cardozo - February 18, 2015

Vodafone Sirmur Cup 2015 brought with it a whole week of high drama and excitement at the historic Jaipur Polo grounds

South African Tourism showcases the Rainbow Country in the outdoor

In OOH News By Bhawana Anand - February 18, 2015

The OOH campaign pans across 14 cities featuring unique and spellbinding experiences on offer; highlighted in languages that resonate with Indian travellers

Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders

In OOH News By VJ Media Bureau - February 13, 2015

Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space

BBC World goes outdoor to introduce Mathew Amroliwala to Indian audience

In OOH News By Jubilee Cardozo - February 12, 2015

Bright Outdoor Media executes the outdoor campaign