Outdoor policy for Thiruvananthapuram coming up

In OOH News By Preethika Kotian - June 11, 2015

The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity of the media units to withstand the force of wind, soil bearing capacity where the units are put up, use of electrical connections for lighting up hoardings, etc.

CaratLane marks a glittering presence in Indore

In Campaigns By Bhawana Anand - June 11, 2015

Laqshya Solutions executed the two-part campaign that included an eye-catching innovation

Kinetic India partners IHF to get smokers to'kick the butt'

In Campaigns By Bhawana Anand - June 09, 2015

Kinetic India found unique ways to sensitise cigarette smokers in Delhi, Mumbai & Pune

Global Desi showcases summer collection in the outdoor

In Campaigns By VJ Media Bureau - June 08, 2015

Street Talk Connect executed the OOH campaign in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune

Quality is paramount in everything we do: Spectacular MMT

In Viewpoints By M4G Bureau - June 08, 2015

Bengaluru-based Spectacular MMT under the astute leadership of founder directors Rajib Das and Samir Kumar Das has set high benchmark standards for the industry with unswerving attention on quality of work, client engagement, high-end infrastructure and machines, and right-skilled workforce.

Indicash takes up'Powered By' sponsorship of OAC 2015

In OOH News By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading

99acres.com all keyed up to deepen consumer connect

In Campaigns By Bhawana Anand - June 01, 2015

Span Communications designed and executed the multi-city campaign

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Philips promotes juicer innovatively through street play

In Campaigns By Bhawana Anand - May 28, 2015

Pathfinder organised the onground activity over four weekends at parks and hangout areas in Delhi and Mumbai