Maruti S-Cross - Crossing over Traditional OOH

In Campaigns By Satarupa Chakraborty - November 03, 2015

The Maruti S-Cross outdoor campaign was launched alongside other mediums as part of the 360 degree plan as opposed to traditional OOH plan, where outdoor follows other mediums.

BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.

Kerala Advertising Industries Association launch their official website

In OOH News By Athira Nair - November 02, 2015

Providing all information about KAIA and its members, the association launched this website for the betterment of the association as well as its members.

Indigo Nation goes outdoor across 5 towns in UP

In Campaigns By Satarupa Chakraborty - November 02, 2015

Indigo Nation selected five towns including Lucknow, Kanpur, Sriganganagar and Amravati for this outdoor campaign.

Mother Dairy claims purity through Delhi Metro

In Campaigns By Satarupa Chakraborty - November 02, 2015

They have chosen Line III (Blue Line) which is from Dwarka to Noida/Vaishali because of its longest and busiest route covering 51 stations and 15 lakh commuters per day.

Adidas boosts its image before Bengaluru Marathon

In OOH News By Satarupa Chakraborty - October 27, 2015

As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range'Boost' through an activation spanning over two days.

Vodafone Bazaar connects with masses for economic deals

In Campaigns By Satarupa Chakraborty - October 27, 2015

Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.

Madison OOH rejigs senior management team

In OOH News By VJ Media Bureau - October 26, 2015

Dipankar Sanyal has been promoted to CEO, Platinum Outdoor, while Jayesh Yagnik takes on the role of COO, MOMS.

Fevicol Marine's strong statement during Ganesh Chaturthi

In OOH News By VJ Media Bureau - October 26, 2015

Pidilite's Fevicol Marine branded life jackets were distributed to the volunteers who take the responsibility for immersing idols of Lord Ganesh in the sea.

Members must prove paid tax to come on board IOAA's website: Indrajit Sen

In OOH News By Satarupa Chakraborty - October 24, 2015

With much anticipation in the outdoor circuit for a while, an MoU has been finally signed between IOAA and AAAI for the benefit of both the parties. The objectives will be simple at the start in order to ensure removal of illegal media and protecting the interest of media owners and agencies.