Results For "UT"
4479 News Found
Madison Media wins 21 new businesses in 2015
In OOH News By VJ Media Bureau - January 13, 2016
The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.
Pioneer acquires semi-naming rights of Sikanderpur Metro Station
In OOH News By Satarupa Chakraborty - January 13, 2016
After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same line. Pioneer is yet to finalise and disclose the brand's name.
DOAA welcomes its new team
In OOH News By Satarupa Chakraborty - January 11, 2016
Following its AGM held on December 22, Delhi Outdoor Advertising Association (DOAA) rejigs its board members. Sunil Vasudeva will now head the team of seven more executive members as President of DOAA.
Madison OOH wins Tata Motors Outdoor AOR
In OOH News By VJ Media Bureau - January 07, 2016
The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.
Kinetic paints Kochi red with Vodafone campaign
In Campaigns By Satarupa Chakraborty - January 06, 2016
Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and iconic building wraps at eminent locations of the city.
Bubbly's Rhapsody Goes Outdoor
In Campaigns By Nabamita Chatterjee - December 29, 2015
The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.
Unconventional solutions without restriction is the need of the hour
In OOH News By Athira Nair - December 28, 2015
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Street Furniture is a growing opportunity in Kerala
In OOH News By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.