AdWise Analytics: Increasing transparency in OOH

In Viewpoints By M4G Bureau - May 23, 2016

AdWise Analytics recently unveiled a first-of-its-kind, Out-of-Home media ecosystem solutions that aims to provide end-to-end operations management platform in real time to the outdoor advertising industry.

Cocofly douses summer heat through outdoor

In OOH News By Satarupa Chakraborty - May 19, 2016

Beverage brand Cocofly chooses multi-format OOH mediums as their launch pad along with other media in Delhi and NCR.

Srishti Communications takes up associate sponsorship of OAC second year in a row

In OOH News By VJ Media Bureau - May 18, 2016

S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH industry leaders and professionals to gain significant insights into current trends and future possibilities in the OOH space

"I expect OOH industry to clock 12-13% growth"

In Viewpoints By M4G Bureau - May 18, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, shares his perspectives on the Indian OOH industry in an interview with Outdoor Asia.

Carat India appoints Sujata Dwibedy as EVP, Mondelez

In OOH News By Satarupa Chakraborty - May 18, 2016

Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.

Global OOH expert David Payne to speak at OAC 2016

In OOH News By VJ Media Bureau - May 16, 2016

David Payne launched Mediabridge Global this year, a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and unlock the value from the dynamic OOH market place. He was earlier CEO of Kinetic EMEA

Orango Solutions offers innovative OOH sites at Amritsar Airport

In OOH News By Satarupa Chakraborty - May 16, 2016

Amritsar-based Orango solutions has invested in aesthetically-appealing standees along with regular and digital OOH formats, as part of their airport branding solutions at Amritsar Airport.

IKON takes up sponsorship of Young Outdoorians! Contest for 4th year in a row

In OOH News By VJ Media Bureau - May 16, 2016

The Young Outdoorians! Contest is open to professionals below 30 years working with brands, OOH specialist agencies and OOH media owning firms

EG Communications bags train branding rights with DMRC

In OOH News By Satarupa Chakraborty - May 13, 2016

EG Communications has won inside and outside branding rights of metro trains running on Line 5 and 6 of DMRC.

Srishti to offer extensive digital OOH solutions

In OOH News By Satarupa Chakraborty - May 12, 2016

Bagging sole rights for digital screens at Yashwantpur railway station, Srishti plans to foray into digital OOH arena in a big way.