Ecosys OOH paints Maharashtra with Colors Marathi

In OOH News By Satarupa Chakraborty - June 28, 2016

Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.

Do the DOOH

In OOH News By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.

The Yak is Back in QMS' latest Digital OOH Campaign

In Digital OOH By Nabamita Chatterjee - June 27, 2016

This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Cadbury Bournvita biscuit wakens the passersby

In OOH News By Satarupa Chakraborty - June 22, 2016

Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.

It's a Big Fight at OAA 2016

In OOH News By VJ Media Bureau - June 21, 2016

Presenting a shoulder-to-shoulder competition among OOH stalwarts at OAA 2016, Milestone Brandcom walked away with 13 metals in total, Kinetic with 12 and Social Street with 11. Madison OOH kept their award inventory to 6 metals while new entrants Active Media Innovations walked away with 5 metals and Ecosys OOH bagged 4 awards out of their 5 entries.

Innovative ideating at YOC 2016!

In OOH News By VJ Media Bureau - June 18, 2016

The shortlisted teams of YOC dwelled upon innovative ways to generate outdoor advertisements for Sunfeast Digestive Biscuits.

"Think, Plan, Do Mobile”

In OOH News By VJ Media Bureau - June 18, 2016

In the panel discussion on integration of mobility solutions in OOH to deliver more effective brand messages, moderator Milind Pathak, COO - Madhouse - South Asia insisted on bringing OOH"alive”.

We have already embraced technology contrary to popular myth: Suresh Balakrishna

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.

Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma

In OOH News By VJ Media Bureau - June 18, 2016

From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing revenues through outdoor advertisements.