Raj Super White Soap dominates Ludhiana outdoor landscape

In Campaigns By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

Myntra's"Try and Buy” value proposition goes big in 7 cities

In Campaigns By Satarupa Chakraborty - September 28, 2016

Ecosys OOH has planned and executed the 7-city campaign

Hyundai flags off a fun-filled family Sunday

In OOH News By Satarupa Chakraborty - September 28, 2016

The auto major organised a family driving session for Elite i20 users in Delhi

Heineken makes a starry presence in Salt Lake City, Kolkata

In Campaigns By Nabamita Chatterjee - September 28, 2016

The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon

Brand activation broadens OOH canvas

In OOH News By VJ Media Bureau - September 27, 2016

Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities

BJP showcases NDA Govt initiatives on OOH canvas in UP

In Campaigns By Satarupa Chakraborty - September 27, 2016

As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign. Ghaziabad-based Saffron Communications has executed the campaign.

PNB Housing depicts wildlife to exemplify bank's robust growth story

In Campaigns By Satarupa Chakraborty - September 26, 2016

DDB Mudramax was the media and outdoor agency for the campaign while MASH Advertizing (a Percept Hakuhodo company) delivered the creative expressions

Renault Kwid rides on OOH wheel

In Campaigns By Satarupa Chakraborty - September 26, 2016

OMD India has partnered with Ecosys OOH to roll out the 8-city OOH campaign

Del Monte goes outdoor with"works every time” promise

In Campaigns By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation

Berger Paints makes a big splash on transit media

In Campaigns By Satarupa Chakraborty - September 20, 2016

Kinetic India executed the one-month campaign using a mix of Rapid Metro, Metro and Volvo bus media