DOOH spurs Australia OOH growth

In Digital OOH By VJ Media Bureau - January 16, 2017

Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association

Platinum glistens under the OOH glare

In Campaigns By Satarupa Chakraborty - January 13, 2017

Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings

HR Johnsons drives home lifestyle solutions

In Campaigns By VJ Media Bureau - January 13, 2017

The campaign was planned and executed by MOMS Outdoor Media Solutions in Maharashtra, Tamil Nadu, Kerala and Goa.

Burrp! brings the restaurants rating in OOH

In Campaigns By Satarupa Chakraborty - January 12, 2017

Burrp engages customers on outdoor platforms to rate their favourite restaurants

Parag Milk Foods reaches out to people in the East on the'Go'

In Campaigns By VJ Media Bureau - January 12, 2017

The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.

Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

In Digital OOH By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media

No pictures of ministers, political leaders on hoardings in poll-bound states: EC

In OOH News By VJ Media Bureau - January 11, 2017

In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements of the particular minister, leader or political party should be either removed or suitably masked

McDonald's dishes out'Any Time Kebab' offering in Hyderabad

In Campaigns By VJ Media Bureau - January 09, 2017

MOMS Outdoor Media Solutions has executed the 1-month campaign

Vibgyor turns the spotlight on its young achievers

In Campaigns By Satarupa Chakraborty - January 09, 2017

Vibgyor International School rolled out an OOH campaign in Mumbai to congratulate their young achievers as well as connect with fresh talents

Now, patents for DOOH advertising

In Digital OOH By VJ Media Bureau - January 09, 2017

Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea