InLinkUK debuts in London; Wi-Fi kiosks double up as advertising media

In Digital OOH By M4G Bureau - June 29, 2017

Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.

Bhatinda civic body axes outsized shop signages in city

In OOH News By Bhawana Anand - June 28, 2017

The civic body swoops down on unauthorized signages to safeguard tax revenues from outdoor advertising

DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors

In Digital OOH By M4G Bureau - June 28, 2017

DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

Re-energised & refreshed SONY SAB takes new look to OOH

In Campaigns By Bhawana Anand - June 27, 2017

The new brand expression Haste Raho India has been prominently communicated via an extensive outdoor campaign.

Titan Squadron displays its exclusive collection on OOH

In Campaigns By M4G Bureau - June 27, 2017

OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

3rd OAA 2017 Jury Meet in Mumbai gets going

In OOH News By M4G Bureau - June 23, 2017

The awards will be given away at the Outdoor Advertising Awards show that will be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 29, 2017

CASHurDRIVE gets airport cabs to double up as Vodafone 4G mobile dispensers

In Campaigns By Bhawana Anand - June 23, 2017

The branding was executed on some 500 airport cabs in Delhi NCR, the overriding objective being to expand the Vodafone 4G customer base.

Lodha Group observes World Environment Day with a unique billboard garden

In Campaigns By Bhawana Anand - June 22, 2017

MOMS planned and executed the vertical billboard garden by using some 1,000 saplings

Mamatha Morvankar, MD West, OMD India, to address OAC 2017

In OOH News By M4G Bureau - June 20, 2017

Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same theme