DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17

In OOH News By M4G Bureau - July 21, 2017

DAVP advertisements promote government policies, schemes and events

Zenith now handles the brand’s media duties in 26 countries, which includes India.

In OOH News By M4G Bureau - July 21, 2017

Zenith now handles the brand’s media duties in 26 countries, which includes India.

Pioneer Publicity wins media rights at Dehradun Airport

In OOH News By Bhawana Anand - July 20, 2017

Pioneer Publicity has won the rights on media placed both outside and inside the airport, adding up to about 6,000 sq. ft of advertising space. The contract is for a period of 10 years.

AAI invites bids for ad rights at Udaipur Airport

In OOH News By M4G Bureau - July 19, 2017

The advertising concession will be awarded for a period of 10 years covering 4,100 sq. ft

Walki Group launches new ‘green’ outdoor printing & imaging solutions

In OOH News By M4G Bureau - July 18, 2017

Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers

Shripad Kulkarni to address OAC 2017 on media planning

In OOH News By M4G Bureau - July 17, 2017

Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India

Roda Mehta felicitated with AAAI Lifetime Achievement Award

In OOH News By M4G Bureau - July 17, 2017

Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India

Outreach Advertising wins ad rights at 8 Assam state bus terminals

In OOH News By Bhawana Anand - July 17, 2017

The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops

L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness

In Campaigns By Bhawana Anand - July 17, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership