Uber cranks up branding at IGIA using a mix of digital & static formats

In Campaigns By Bhawana Anand - August 09, 2017

The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers

Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi

In OOH News By Bhawana Anand - August 08, 2017

Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.

Railway road show & pre-bid meeting to be held tomorrow in Delhi

In OOH News By M4G Bureau - August 08, 2017

The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on August 9

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

TVS Motor engages Retail Story to drive Scooty campaign

In OOH News By M4G Bureau - August 04, 2017

The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India

‘OOH is primed for accelerated growth’

In OOH News By Nabamita Chatterjee - August 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.

‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas

In Campaigns By Bhawana Anand - August 04, 2017

Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main

JCDecaux crafts super premium media at The Collection, UB City

In OOH News By M4G Bureau - August 03, 2017

The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising

Bingo makes a neat cut on Bengaluru skywalk

In Campaigns By M4G Bureau - August 03, 2017

The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.

Orango Solutions wins media rights at Varanasi, Srinagar airports

In OOH News By Bhawana Anand - August 02, 2017

The contracts have been acquired for a period of 10 years each.