ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

In OOH News By M4G Bureau - October 27, 2023

The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.

Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer Products

In OOH News By M4G Bureau - October 27, 2023

Avinash has been at Mediacom for 12 years where he started out as a National Buying Head and gradually went on to lead the P&G AOR for India and later for the AMA (APAC, Middle East and Africa) region

The Brand Sigma celebrates 3rd Anniversary, setting new standards in the OOH industry with its pro consumer approach.

In Campaigns By Aayush Mohanan - October 26, 2023

To celebrate the occasion and express gratitude to its clients and media owners, the company rolled out a pan India campaign led by premium static and DOOH creatives.

Wilyer’s range of digital signage solutions to be on display @ DDX Asia

In OOH News By M4G Bureau - October 26, 2023

Wilyer, a dedicated digital signage cloud and DOOH CMS software provider, will be among the exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Madison Media, PMG bat with Polycab India to build brand fame at ICC World Cup 2023

In OOH News By M4G Bureau - October 26, 2023

It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council: Nilesh Malani, Executive President and CMO, Polycab India

SkyBlue Media transforming bus fleet, bqs advertising in Dubai

In Gallery By - October 25, 2023

Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth

Himalaya Wellness launches new turmeric range at Deshapriya Park pandal through a bespoke curation by ideacafe.agency

In Campaigns By M4G Bureau - October 23, 2023

"Himalaya is deeply rooted in the traditions of ayurveda, and our turmeric range reflects our commitment to holistic wellness. The Pujo season in West Bengal is not just a celebration but a way of life,” says Gayatri Kabilan, Category Manager, Himalaya Wellness Company.

Green Web Technologies joins list of exhibitors at DDX Asia

In OOH News By M4G Bureau - October 22, 2023

Green Web, which offers one-stop digital signage solutions, will be present at DDX Asia to be held at the Nehru Centre in Mumbai on the 8th and 9th of December, 2023.

COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data

In OOH News By Rajiv Raghunath - October 20, 2023

By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,