"Live life on your own terms and remain special"

In Gallery By - August 23, 2017

Actor, author, motivation speaker Anupam Kher spoke on ‘How to carve your own niche in a competitive world’ at OAC 2017

“Rivalry is relevant for OOH business”

In Gallery By - August 23, 2017

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talked about ‘Building Bridges: For OOH Business’ at OAC 2017.

AAI invites bid for baggage trolley advertising at Trichy airport

In OOH News By M4G Bureau - August 22, 2017

Media rights on 400 trolleys will be awarded for a period of 3 years

Adani Fortune makes a big splash on 5 Delhi Metro lines

In Campaigns By M4G Bureau - August 22, 2017

The one-month brand campaign has been executed by eg. communications

Installation of new Picadilly Lights curved LED display media complete

In Digital OOH By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

Vizeum wins media mandate for Bauli India

In OOH News By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

‘DOOH media communicates much more effectively than classic media’

In Digital OOH By M4G Bureau - August 18, 2017

Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:

‘Most brands recognise the core strengths of DOOH’

In Digital OOH By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

‘If investments are delayed till the ground is right, it will be too late’

In Digital OOH By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘Our DOOH network is the finest in terms of quality, aesthetics’

In Digital OOH By M4G Bureau - August 18, 2017

Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview: