Results For "UT"
4480 News Found
‘OOH is more creatively impactful, more contextually relevant’
In Viewpoints By M4G Bureau - August 28, 2017
Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:
Orango Solutions establishes physical presence at Srinagar airport
In OOH News By M4G Bureau - August 28, 2017
The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats
UK’s DOOH revenue grows 30% in Q2 2017
In Digital OOH By M4G Bureau - August 27, 2017
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in DOOH
“A common OOH currency to measure the media is vital”
In Gallery By - August 27, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
Futek Digital introduces 360 degree digital screens inside Ambience Mall, Gurugram
In Digital OOH By M4G Bureau - August 26, 2017
The DOOH player plans to put up such media at several other consumer destinations
Green printing is an imperative for OOH business
In OOH Solutions By Bhawana Anand - August 24, 2017
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing becomes an industry norm
‘Dearth of clarity on technology curtailing green initiatives’
In OOH Solutions By Bhawana Anand - August 24, 2017
IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA
Federal Bank goes outdoor asking ‘Why Settle For Less?’
In Campaigns By Bhawana Anand - August 24, 2017
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
L’Oreal showcases the ‘Magic Touch’ in outdoor
In Gallery By M4G Bureau - August 23, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days
Patna Mayor demands action on unauthorised media sites in city
In OOH News By Bhawana Anand - August 23, 2017
A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance