Media embraces tech for monitoring & 3rd party certification

In Viewpoints By M4G Bureau - September 05, 2017

Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.

‘OOH is primed for accelerated growth’

In Gallery By - September 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.

‘OOH must have an Ad-Ex at least’

In Viewpoints By Bhawana Anand - September 04, 2017

Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:

Agra civic body embattled with issue of mushrooming of unauthorised outdoor media

In OOH News By Bhawana Anand - September 04, 2017

An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.

’10 best ways to market OOH’

In Gallery By - September 02, 2017

V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business

Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas

In OOH News By M4G Bureau - September 02, 2017

Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry

Punjab OOH players waiting expectantly for a new outdoor policy

In OOH News By Bhawana Anand - September 01, 2017

Industry hopes the new policy will not increase the tax burden on the business

Matrix Cellular beckons travelers with ‘Companion App’ installation at Mumbai airport

In Campaigns By Bhawana Anand - September 01, 2017

The installation was put up for a month at the International Sapphire Promo Zone of the airport, handled by Times OOH

"Creativity at DOOH is essential to draw brands to invest"

In Gallery By - August 31, 2017

Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’

“Airport offers experience not products”

In Gallery By - August 31, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’