Results For "UT"
4480 News Found
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight
In Campaigns By M4G Bureau - September 25, 2017
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
Canada’s Outfront Media launches DOOH-focused analytics platform
In Digital OOH By M4G Bureau - September 25, 2017
The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations
FBI officials launch outdoor campaign to quell human trafficking on Las Vegas
In Campaigns By M4G Bureau - September 24, 2017
Clear Channel Outdoor provided billboards for the social campaign
Job portal Indeed urges everyone ‘to get to work’
In Campaigns By Bhawana Anand - September 23, 2017
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
‘OOH has everything going for it’
In Viewpoints By Bhawana Anand - September 23, 2017
Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:
Drawing eyeballs to gripping movie series
In Gallery By M4G Bureau - September 22, 2017
Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.
Wagh Bakri boards BMTC buses
In Gallery By M4G Bureau - September 22, 2017
The brand utilises the BMTC moving media to build high visibility across the city
SDMC floats tender for ad rights on unipoles, toilet blocks
In OOH News By M4G Bureau - September 22, 2017
The contract will be awarded for 3 years with the option of a 2-year extension
‘Keep the ‘wow’ factor alive’
In Viewpoints By Bhawana Anand - September 22, 2017
If not metrics, the industry should maintain the wow factor to thrive in the budgets, says Vivek Lakhwara, President, Rapport Outdoor Limited. Edited excerpts of the interview:
