OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong

In OOH News By Rajiv Raghunath - November 06, 2023

Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.

‘We have thousands of digital screens around the US’

In Viewpoints By Rajiv Raghunath - November 06, 2023

US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.

DOOH establishes emotional connection with audiences: Fernando Vizcaino

In Digital OOH By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain

Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal

In OOH News By Rajiv Raghunath - November 03, 2023

Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia

Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard

In OOH News By Rajiv Raghunath - November 02, 2023

WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali

Vision Display to exhibit its business enabling LED screen solutions at DDX Asia

In OOH News By M4G Bureau - November 01, 2023

Leading LED screen and video wall manufacturer Vision Display joins the list of exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’

In Gallery By - November 01, 2023

Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.

Workshop on ‘Digital Display: How to acquire high quality solutions at best price’ at DDX Asia expo, Mumbai on Dec 8, 2023

In OOH News By M4G Bureau - October 30, 2023

The workshop, to be conducted by Shenzhen Atenti Technologies CEO Mac Gangam, will cover areas like how to define the digital display requirements specific to individual businesses, what are different options to look up and how to select the right set of solutions, among others.

World Out of Home Organization announces first in-person Africa Forum

In OOH News By Rajiv Raghunath - October 30, 2023

The Forum will take place in Cape Town, South Africa during March 11-13, 2024

‘Integration of OOH with other channels is increasing’

In Viewpoints By Rajiv Raghunath - October 30, 2023

Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.