Bunge marks huge brand presence with installations in WB

In Campaigns By Ria Banerjee - October 31, 2017

Octave executed the installation of a 30 feet 3D Dalda mustard oil bottle cutout along with BTL activity

Bhubaneshwar civic body seeking clarity on GST applicability on OOH advertising

In OOH News By Bhawana Anand - October 31, 2017

The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects

ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns

In Campaigns By M4G Bureau - October 30, 2017

ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India

Iconic feature-rich Piccadilly Lights glowing bright

In Digital OOH By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors

‘DOOH will soon take the centre-stage’

In Viewpoints By Rajiv Raghunath - October 27, 2017

Aninda Banerjee, MD, ENKON, talks about his firm’s outlook on DOOH media in an interview with Rajiv Raghunath

AAI issues RFP for advertising rights at Raipur Airport

In OOH News By M4G Bureau - October 27, 2017

About 9,094 sq.ft of advertising space will be sanctioned under the tender and that includes multiple media formats

‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing

In Campaigns By M4G Bureau - October 27, 2017

Active Media Innovations ideated and executed the campaign in Mumbai

Colors build an extensive OOH campaign for Big Boss Season 11

In Gallery By M4G Bureau - October 26, 2017

Designed and executed by Laqshya Media Solutions

Madras HC ruling on images on hoardings specific to electoral campaigns

In OOH News By Bhawana Anand - October 26, 2017

The apex court has given orders to remove unauthorized hoardings and take strict against them

Agra OOH industry body elects Board members

In OOH News By Bhawana Anand - October 26, 2017

Amit Khatri re-elected as President of Agra’s Outdoor Advertising Association, and Amerish Nath is once again VP