Lima innovatively depicts menace of pollution

In Campaigns By M4G Bureau - December 07, 2017

The campaign utilized the air pollution to communicate the hazards of car pollution and the benefits of natural gas

MCDs issues order to root out unauthorised hoardings

In OOH News By M4G Bureau - December 06, 2017

After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city

‘Voice will become primary way to interact with the world:’

In Research By M4G Bureau - December 06, 2017

Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future

Manyavar & Mohey make a fashion statement on JCDecaux street furniture

In Campaigns By M4G Bureau - December 06, 2017

The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame

JCDecaux putting up 150 animated screens in Chicago

In Digital OOH By M4G Bureau - December 05, 2017

The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City of Chicago for the first ever coordinated street furniture public communication network

BMTC keeping out vinyl sticker ads on bus glass panels

In OOH News By M4G Bureau - December 04, 2017

The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss

‘Fukrey Returns’ lead actors board Mumbai Metro for movie promotion

In Campaigns By M4G Bureau - December 02, 2017

The Metro stations were plastered with the move promo, wherein all kinds of media was used – from digital and static formats to ambient media. The entire event was planned by Excel Entertainment and was executed in tandem with Times OOH which holds the media rights on the Metro network

Madras High Court orders to remove large political displays on Coimbatore roads

In OOH News By Bhawana Anand - December 02, 2017

The decision has been taken against mammoth temporary political structures put up on the roads that pose a hazard to moving traffic and pedestrians; no challenges posed to legal OOH media

‘DTC bus is the oldest advertising format in Delhi NCR’

In Gallery By - December 02, 2017

Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR

‘DMRC has made a paradigm shift in its advertising business approach’

In Gallery By - December 01, 2017

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference