Skrap finds ways to efficiently collect, recycle flex material

In OOH Solutions By Bhawana Anand - March 22, 2018

Skrap collected 145 kg of flex waste which was distributed amongst different channels for recycling. A huge chunk was sent to ACC Cement which uses PVC material for their co-processing work

SDMC achieves a new high in ad tax revenue earnings

In OOH News By M4G Bureau - March 22, 2018

The civic body has recorded Rs 135 crore ad tax revenue earnings in the current financial year, which is significantly higher than Rs 118 crore earned in the previous fiscal

Trend-setting Titan ups the style quotient

In Campaigns By M4G Bureau - March 22, 2018

The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata

KMC to step up focus on solar OOH lighting, GPS-enabled media monitoring

In OOH News By Ria Banerjee - March 21, 2018

Ahead of FY2018-19, Debasish Kumar, Mayor-In-Council, MMIC-Advertisement, Kolkata Municipal Corporation talks about banning illegal hoardings and earning more ad tax revenues, as well as installation of solar panels for illuminating LED boards, GPS tracking system for hoardings, etc.

Maruti Suzuki radiates high energy in the outdoor

In Campaigns By M4G Bureau - March 21, 2018

The auto major tied up with Devils Circuit, the biggest obstacle running series, as the title sponsor to push its new tagline ‘Be Limitless’ and to promote the event

Captain cool Dhoni goes all out for Snickers

In Gallery By M4G Bureau - March 20, 2018

The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’

ICICI Prudential Life highlights iProtect Smart

In Campaigns By M4G Bureau - March 20, 2018

Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan

GM lights up OOH with high-end offering

In Gallery By M4G Bureau - March 19, 2018

The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc

Goafest 2018 announces Abby shortlisted entries

In OOH News By M4G Bureau - March 19, 2018

In Outdoor category 4 entries and Ambient category 5 entries have been selected; entries have been uploaded on website for the review

Bullseye Media surges ahead with Kochi Metro rights

In OOH News By Bhawana Anand - March 19, 2018

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network