Australia’s ad industry makes strong start in 2018

In Research By M4G Bureau - April 05, 2018

Outdoor has delivered by far the largest growth (+29.1% year-on-year; The highest growth came from the domestic banks category

Coca Cola’s Bromance on OOH soon

In OOH News By M4G Bureau - April 05, 2018

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Ishq FM opens a vista to Rome

In Gallery By M4G Bureau - April 04, 2018

The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience

Wild once again out to promote its ‘vitamin water’

In Gallery By M4G Bureau - April 04, 2018

The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads

‘Go Kerala’ campaign goes many a mile in London

In Gallery By M4G Bureau - April 04, 2018

The tourism body rolled out the ‘Go Kerala’ campaign in the UK with full wraps of 5 double-decker buses plying on Central London roads

Madison Media is Agency of the Year at Maddys 2018

In OOH News By M4G Bureau - April 04, 2018

The agency won a Gold for Best Use of Outdoor for the Raymond 2.0 campaign

‘OOH works well, but ROI assessment is a must’

In Viewpoints By Bhawana Anand - April 04, 2018

Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising

Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19

In OOH News By Bhawana Anand - April 04, 2018

The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape

‘Technology holds key to OOH transformation’

In Viewpoints By Anil Balan - April 03, 2018

Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix

Wild once again out to promote its ‘vitamin water’

In Campaigns By M4G Bureau - April 03, 2018

The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads