Chumbak targets caffeine lovers to promote summer sale

In Campaigns By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

Midas Group wins unipole rights in Haldwani-Kathgodam

In OOH News By M4G Bureau - May 15, 2018

Midas Group has acquired the exclusive rights to put up 200 unipoles in Haldwani Nagar Nigam area of Uttarakhand

Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports

In OOH News By M4G Bureau - May 15, 2018

The advertising was mainly directed at giving publicity to the government’s development programmes

Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018

In OOH News By M4G Bureau - May 15, 2018

Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit

Noida Authority weighing the options to promote DOOH media

In Digital OOH By Bhawana Anand - May 15, 2018

The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms

Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach

In OOH News By M4G Bureau - May 15, 2018

Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify

Hotstar Watch’NPlay makes a match of it

In Campaigns By M4G Bureau - May 15, 2018

The 2nd phase of the Hotstar campaign, executed by The Social Street, fans out to Tier I & II cities

V-Guard’s life-saver for overworked ACs

In Gallery By Ria Banerjee - May 14, 2018

The brand’s country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites. The campaign highlights a unique solution

Global OOH expert Matthew Dearden to address OAC 2018

In OOH News By M4G Bureau - May 14, 2018

An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors

V-Guard offers a life-saver for overworked ACs

In Campaigns By Ria Banerjee - May 14, 2018

The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites