HERE advances location data science for ad ecosystem

In Digital OOH By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

Futek adorns Ambience Mall Vasant Kunj with high-end screens

In Digital OOH By Bhawana Anand - June 18, 2018

The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others

JCDecaux launches programmatic platform VIOOH

In Digital OOH By M4G Bureau - June 15, 2018

The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality

Rajdeep Publicity bags ad rights on NDMC digital screens

In OOH News By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

NBA recreates basketball magic on the streets

In Campaigns By M4G Bureau - June 15, 2018

The OOH campaign has been executed in Mumbai and Delhi by MOMS Outdoor Media Solutions

Vodafone promotes IoT services for smart business

In Campaigns By M4G Bureau - June 14, 2018

The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market

‘There is a big demand for fabric printing’

In OOH Solutions By M4G Bureau - June 14, 2018

Caterpillar is making huge investments to meet the soaring demand for green printing

IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

In OOH News By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

SDMC to create branding opportunities with hydroponics on flyover pillars

In OOH News By Bhawana Anand - June 13, 2018

Hydroponics or vertical mini-gardens created on the flyover pillars by the South Delhi Municipal Corporation will be soon available for branding opportunities. The action plan is in accordance with the efforts of Ministry of Housing and Urban affairs to check air pollution

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry