Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018

In OOH News By M4G Bureau - July 17, 2018

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group

Leo Burnett, British Dyslexia Association create a moment of collective dyslexia

In Digital OOH By Rajiv Raghunath - July 17, 2018

To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia

Nanavati Hospital goes big on OOH in Mumbai

In Campaigns By M4G Bureau - July 16, 2018

The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital

VMO unveils audience intelligence platform DART360

In Digital OOH By M4G Bureau - July 16, 2018

The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them

GHMC curbs outdoor advertising in Hyderbad until Aug 14

In OOH News By M4G Bureau - July 16, 2018

The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Chennai likely to have billboards back on streets in near future

In OOH News By M4G Bureau - July 12, 2018

However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up

Piramal Housing Finance takes to heartfelt messaging

In Campaigns By M4G Bureau - July 11, 2018

The campaign, planned and executed in Pune by MOMS Outdoor Media Solutions, is mainly deployed on large formats

Ocean invites agencies to create something OOHmazing

In Digital OOH By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK

Gurugram MC, Ambience Mall lock horns over media

In OOH News By M4G Bureau - July 10, 2018

The mall owner broke the seal of confiscated media wherein the authority has filed an FIR against the mall