Senior govt officials to address OAC 2018 on July 27-28

In OOH News By M4G Bureau - July 23, 2018

Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC), Nidhi Choudhari, Deputy Commissioner – Special, Municipal Corporation of Greater Mumbai (MCGM), and Prem Shankar Jha, Deputy Commissioner, South Delhi Municipal Corporation (SDMC), Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, and Sanjay Kumar Nirmal, Secretary General, Indian Roads Congress will be addressing the convention

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.

Ingersoll Rand takes Mobile Experience Centre across the country

In Campaigns By M4G Bureau - July 23, 2018

The company designed a Mobile Experience Centre with state-of-the-art installations of its futuristic solutions that will cover over 200 customer touchpoints across North, West & South India

Amazon intrigues consumers with artistic installations

In Campaigns By Bhawana Anand - July 20, 2018

Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Gayatri Ojha to participate in a panel discussion at OAC 2018

In OOH News By M4G Bureau - July 19, 2018

Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia

Jeep Compass dominates Mumbai-Pune Expressway

In Campaigns By M4G Bureau - July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

WPP India Country Manager CVL Srinivas to address OAC 2018

In OOH News By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses

The Social Street inks partnership with sports creative agency Works

In OOH News By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

Lodha Group showcases ‘The Park’

In Campaigns By Bhawana Anand - July 17, 2018

The campaign, planned and executed by MOMS Outdoor Media Solutions, is predominantly targeted at the SEC A 35-55 age group male audiences