Vodafone Idea showcases combined strengths

In Campaigns By Bhawana Anand - September 24, 2018

The brand rolled out a pan-India campaign with the message – Stronger Together. For You

‘Continuous innovation a must for relevancy of common currency’

In Viewpoints By Rajiv Raghunath - September 22, 2018

Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics

Kerala HC orders local bodies to root out illegal media on a war-footing

In OOH News By M4G Bureau - September 21, 2018

The Court has observed that the media should be erected only in the specific locations permitted by the concerned local bodies

PrettySecrets plans campaign in Delhi NCR, shelves outdoor presence in Bengaluru

In OOH News By Bhawana Anand - September 21, 2018

The campaign will take forward the #RedefineBasics proposition

ZEEL boards Delhi Metro to promote new Bollywood Channel

In Campaigns By M4G Bureau - September 21, 2018

The brand in association with OAP agency executed a metro wrap to give larger than life platform to the channel launch

Happy mcgarrybowen wins integrated communication mandate for XSEED Education

In OOH News By M4G Bureau - September 19, 2018

With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bangalore office

Delta’s launches 8K 25,000-lumen DLP® Projector in India

In OOH Solutions By M4G Bureau - September 19, 2018

The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing

Greater Chennai MC plans strong action against unauthorised media

In OOH News By M4G Bureau - September 19, 2018

The civic body in its notice issued for the removal of illegal outdoor advertising sites and structures has proposed penalty of Rs 10,000 fine or a jail term of 3 years or both depending upon the case

Poorvika Mobiles embraces green OOH solutions for advertising in Bengaluru

In Campaigns By M4G Bureau - September 19, 2018

The campaign has been rolled out on bus shelter media, maintained by Times OOH, using eco-friendly, recyclable textile fabric that is 100% plastic free

Madison Media wins Aakash Education Services media AOR

In OOH News By M4G Bureau - September 18, 2018

The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH