Skinn by Titan wafts gently in the outdoors

In Gallery By M4G Bureau - September 28, 2018

OMI, the outdoor agency arm of Laqshya Media Group, has executed the multi-city brand campaign

Static displays not enough to drive DOOH growth: Tom Goddard

In Digital OOH By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Panasonic Indian ventures into Digital Display Business with SignEdge Solution

In OOH Solutions By M4G Bureau - September 27, 2018

The all new Panasonic series of Professional display monitors and 4k video wall is a fine blend of integrated display solutions, coupled with high quality viewing characteristics

Prsym partners with Inflow Technologies for Proprietary LPD 6K Series for distribution

In OOH Solutions By M4G Bureau - September 26, 2018

Prysm embarks upon partner-distributor led model for serving the growing India market

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Popodax goes many a mile in Chennai

In Campaigns By M4G Bureau - September 26, 2018

The brand is opted for branding of 200 cabs in the city; campaign executed by JugnooMedia

Chennai media owners back GHMC move to remove illegal sites

In OOH News By M4G Bureau - September 25, 2018

The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape

Dentsu India bags strategic & creative mandate for Geojit Financial Services

In OOH News By M4G Bureau - September 24, 2018

The agency will provide innovative approach and creative solutions to drive impactful media presence across their TG

UK’s Global acquires Primesight, Outdoor Plus from PE firms

In OOH News By M4G Bureau - September 24, 2018

Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus