Delhi-based Taneja Technocom launches WYTE BioCarelit 200 cotton fabric

In OOH Solutions By Bhawana Anand - January 23, 2019

The 100% PVC free material is an eco-friendly option for outdoor media

‘OOH is becoming increasingly data-rich’

In Viewpoints By Rajiv Raghunath - January 22, 2019

Brendon Cook, CEO, oOh!media, Australia talks about how data and technologies are transforming the medium

New dating app Bumble creates OOH buzz

In Campaigns By Shradha Mishra - January 21, 2019

The campaign has been rolled out in key markets across the country

OOH will continue to steal a march on other media: Tim Bleakley

In Viewpoints By Rajiv Raghunath - January 21, 2019

As conscious brands apply caution to safeguard themselves from the rise of fake news and address online brand safety concerns, they will migrate to those channels best placed to deliver strong messages, says Tim Bleakley, CEO, Ocean Outdoor, UK

Samsung Teases Galaxy Unpacked 2019 with Captivating Billboards in Paris

In Campaigns By M4G Bureau - January 19, 2019

The campaign pays homage to the company’s Korean originality & tease an exciting future for the Galaxy lineup

Tinder’s new dating tip: ‘Adulting can wait!’

In Gallery By Bhawana Anand - January 18, 2019

Tinder’s latest OOH campaign, handled by Havas Media, which rolled out at high footfall areas in multiple cities, is an extension of its digital campaign released last month with the message: ‘Adulting Can Wait’.

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Futek Digital installs LED screens at South Delhi market

In Digital OOH By Bhawana Anand - January 18, 2019

The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market

John Ellery to chair FEPE awards panel

In OOH News By M4G Bureau - January 18, 2019

Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel

SDMC says no let up on fee demand on mall media

In OOH News By M4G Bureau - January 18, 2019

The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media