Alita Battle Angel unleashed over city scape

In Campaigns By M4G Bureau - February 20, 2019

Active Media Innovations promotes Fox Star Studios’ Alita Battle Angel through tall building wraps and wall paintings in city arterial routes

Network Fusion partners with Smaaash for exclusive branding rights

In OOH News By Bhawana Anand - February 19, 2019

As part of the alliance, Network Fusion will roll out advertising and branding activities in 32 centres across 17 cities catering to SEC A +, A segments in different age groups.

Love caught on lens

In Gallery By M4G Bureau - February 18, 2019

Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Ocean’s 2018 revenues pegged at £62.2 million on pro forma basis

In OOH News By M4G Bureau - February 18, 2019

Group EBITDA increased by 4.6% to £19.9 million, on a proforma basis, and £19.3 million on an adjusted basis

Passenger traffic up at Srinagar airport

In OOH News By M4G Bureau - February 18, 2019

Passenger traffic increase at the airport in 2018 is one of the highest in the northern region

Vivo adds V-Day flavour to V15 Pro launch

In Digital OOH By M4G Bureau - February 18, 2019

The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples

Animal Planet, L&T Metro Rail Hyderabad on ‘save the tiger’ drive

In OOH News By M4G Bureau - February 15, 2019

The month long campaign on the Hyderabad Metro spreads awareness among the citizens of Hyderabad about the declining tiger population

SDMC invites tender for unipole and toilet blocks

In OOH News By M4G Bureau - February 15, 2019

Both the tenders will be allotted for 3 years with extendable option of up to two years

OOH to grow at 11% in 2019: Pitch Madison Advertising Report 2019

In Research By M4G Bureau - February 14, 2019

Organised retail, consumer services and real estate categories are the major contributors to the OOH pie