Transit media has huge potential

In OOH News By Ria Banerjee - March 06, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Moving Walls integrates Lifesight data to strengthen offline media attribution platform

In Digital OOH By M4G Bureau - March 06, 2019

The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline media

Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

In OOH News By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

The way forward is transit: Pawan Bansal

In OOH News By Ria Banerjee - March 05, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

OAC 2019 to be held in Mumbai on July 26-27

In OOH News By M4G Bureau - March 05, 2019

The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the same venue on July 27

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

In OOH Solutions By Bhawana Anand - March 04, 2019

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

Engagement, data & uniformity must for transit growth: Deepak Saluja

In OOH News By Bhawana Anand - March 04, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

Airport advertising most relevant to engage TG: Executive Director (Commercial), AAI

In OOH News By Bhawana Anand - March 01, 2019

K L Sharma, Executive Director (Commercial), Airport Authority of India, highlighted the advantages of airport advertising at the 1st Transit Media Talks held in Mumbai

Kerala Govt moves court against award of Trivandrum airport contract to Adani Enterprises

In OOH News By M4G Bureau - February 28, 2019

The High Court of Kerala has issued an interim order and observed that the award of contract of Trivandrum International Airport will be done only after getting prior permission from the court and subject to the writ petition of filed by KSIDC at the behest of Kerala state government