South Central Railway invites tender for ads on exterior coaches of trains

In OOH News By M4G Bureau - July 17, 2019

The contract for vinyl wrapping on the exterior coaches of 28 nominated mail, express and passenger trains, is for a period of five years

Global expert Manosh De to speak on OOH & urban transformation at OAC 2019

In OOH News By M4G Bureau - July 16, 2019

Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai

EazyDiner to roll out EatOut festival campaign

In OOH News By M4G Bureau - July 16, 2019

Mall media will be a big part of the campaign along with conventional media

Glimmer of hope for Bengaluru large format media owners

In OOH News By Ria Banerjee - July 15, 2019

Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on the matter yet to be released

SDMC Dy. Commissioner Prem Shankar Jha to speak at OAC 2019

In OOH News By M4G Bureau - July 15, 2019

Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’

Lloyd Mathias to anchor brand leaders panel discussion at OAC 2019

In OOH News By M4G Bureau - July 15, 2019

The discussion will centre on ‘How OOH builds unmissable brand visibility’

Coca-Cola ties up with ICC to spread the cricket fizz

In OOH News By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

Tarun Jha, Head - Marketing and Product, Skoda Auto India to speak at OAC 2019

In OOH News By M4G Bureau - July 12, 2019

Tarun Jha will be participating in a panel discussion on ‘How OOH makes brands simply unmissable’

New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Airbnb reaches out to travellers with new brand message

In Campaigns By Bhawana Anand - July 12, 2019

The brand’s new campaign, ‘That’s why we Airbnb’ targets air travellers with a focused communication