PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

In OOH Solutions By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

Insight Brandcom takes PM Modi’s Viksit Bharat Sankalp Yatra campaign across 8 states

In Campaigns By M4G Bureau - February 20, 2024

Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.

‘The Logic & Magic of a campaign rollout’

In Viewpoints By M4G Bureau - February 20, 2024

Hassnain Kurreshi, Creative Director, Posterscope India shares his perspectives on the imperative of creativity and innovation in building significant buzz about any OOH campaign

Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

Broadsign releases State of Static OOH Report

In Research By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

In OOH News By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

Srishti bags exclusive 7-year ad rights for Veer Savarkar International Airport, Port Blair

In OOH News By Rajiv Raghunath - February 14, 2024

The airport is the veritable gateway to expanding tourism and other businesses in the archipelago

StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement

In OOH Solutions By M4G Bureau - February 13, 2024

Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement

Ocean Outdoor CEO Tim Bleakley to headline WOO Africa Forum in Cape Town

In OOH News By Amrit Mishra - February 12, 2024

Tim Bleakley is expected to draw parallels between the African market and Europe, where Ocean boasts a multi-country business presence

Laqshya Media Group acquires advertising rights for Cochin International Airport

In OOH News By M4G Bureau - February 12, 2024

Strengthens market presence in South India