Mumbai gears up for NBA pre-season match

In Campaigns By Pray Jani - October 01, 2019

#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media

Avery Dennison enhances customer experience at annual event

In OOH Solutions By M4G Bureau - October 01, 2019

Held in Jaipur, Aarohan 2019 showcased the extensive product portfolio through a product experience zone set up

Max Fashion builds ‘Wall of Kindness’ at Durga Puja Pandal

In OOH News By Ria Banerjee - October 01, 2019

1800 feet of ‘Wall of Kindness’ donated 5000+ clothes to the less fortunate children of different NGO’s

Kaushik Outdoors wins ET Enterprise Icons Award 2019

In OOH News By Pray Jani - September 30, 2019

Recognized for their Excellence in Outdoor Media & Publicity, Kaushik Outdoors is awarded the ET Enterprise Icons award from the Times Group

‘OOH reinforces the trust factor’: Ram Jalan

In Viewpoints By Bhawana Anand - September 30, 2019

Ram Jalan, CMO, Omaxe Ltd talks about the real estate brand’s outlook on OOH advertising. Edited excerpts:

Coca-Cola India starts ‘World Without Waste’ drive

In OOH News By M4G Bureau - September 30, 2019

The program will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai

Cosign India launches recyclable printable material

In OOH Solutions By Bhawana Anand - September 27, 2019

COTEX Textile is 100% polyester i.e. recyclable and with the finest quality, available in different sizes and supports different printing technologies

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

10.8 million Australians of 14+ age see DOOH each week

In Research By M4G Bureau - September 26, 2019

According to Roy Morgan report, now overall 78% of Australians see outdoor advertising of some type - including digital, billboard or posters

Sneha Rajani Head of Sony Pictures Networks India to quit

In OOH News By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others