“D”OOH: Revival of outdoor

In Viewpoints By M4G Bureau - November 04, 2019

Digital technologies are making OOH the go-to media for brand advertising

Homecenter tributes Horror Classics on Halloween

In Campaigns By M4G Bureau - November 04, 2019

The retail brand undertakes an innovative activity to accelerate sales on this occasion

Weekly OOH News Round up

In Gallery By - November 02, 2019

Find out what made headlines this week

Vivo Smartphone taps urban audience with pDOOH

In Campaigns By Bhawana Anand - November 01, 2019

Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens

Orango Solutions bags media rights for Kartarpur Passenger Terminal on Indo- Pak border

In OOH News By Bhawana Anand - November 01, 2019

Awarded by Land Port of India, the OOH company is given rights for Kartarpur Passenger Terminal for 3 years

KENT promotes CamEye with Balloon Tagging activity

In OOH News By M4G Bureau - October 31, 2019

Recently forayed into Automotive Security, KENT targets premium cars with targeted RWA activity

Greater Noida authority plans for rigid OOH process

In OOH News By M4G Bureau - October 31, 2019

A new template for information display to be issued for outdoor display media to ensure differentiation between legal and illegal media

CupShup appoints Sanjay Nanavare as VP - Business Development

In OOH News By M4G Bureau - October 30, 2019

Prior to CupShup, Sanjay was the Deputy General Manager at Khushi Advertising Ideas

Global ad investment forecast to grow 6% to $656 billion in 2020

In Research By M4G Bureau - October 30, 2019

Internet is the fastest growing ad medium in each sector except technology & electronics, where out of home (OOH) is set to rise fastest at 11.4%, says WARC Report

Panasonic to launch OOH LEDs soon

In OOH Solutions By Bhawana Anand - October 30, 2019

The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs